Tuesday, December 8, 2009

How to write a newsletter...

From our friend John Guanzon owner of List Building Video Club

Providing a newsletter for your opt-in list subscribers provides
many benefits in terms of driving traffic into your site as well as
boosting the sales and profits of your site and company. This is a
marketing ploy that will not hugely dent your marketing budget and
will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and
products as well as services. You can keep them posted and updated
about what's going-on with your company as well as many of your
promotions and offerings. With these, you keep on reminding your
subscribers that you are still here and is willing to offer them
good deals and services.

Newsletters also allow you to impress your subscribers. It can show
your expertise and knowledge about the topic at hand and the many
benefits you can offer them. When you impress people, they will
become potential customers and another great thing is that they can
recommend you to their friends, colleagues and family. All of them
could very well be customers in the future.

If you do not have a newsletter or publishing one for your site,
then you may have to consider about researching and be well
informed on how to publish one. It is not as easy as it seems but
if and when you get the right idea and process, it will be smooth
sailing from there on. Try to take the time to learn what you need
to learn and get that newsletter ready and good to attract
subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to
reflect on when you decide to start your own newsletter for your
site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and
closely associated with your business or the theme of your site. Do
not dwell too far on what could be regarded as your field of
expertise. You have started a site and your theme for your site
will always be something you are knowledgeable about. For example;
if you have a site that sells auto car parts, your newsletter must
contain articles or content like photos that pertain to cars, auto
parts and such. You may also include content about your company and
your staff.

Remember that visitors of a certain site are there because they are
interested in what the site has to offer. If they sign up for an
opt-in list or for a newsletter this means that they want to be
updated for that certain theme or subject. Be sure that when you
publish your newsletter you are providing for the need of the
subscriber as well as their interests.

2) Ensure that you have well written, information riddled and
content rich articles. You articles will be the body of your
newsletter and that they should be able to excite your readers as
well as provide information. Articles should be well written and
checked for errors such as spelling and grammatical errors for it
to look professional and believable. The trust of your client to
you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts
and figures so that your reputation as an expert and knowledgeable
in that field is not questioned. If you lose the trust of your
subscribers these may persuade them to unsubscribe to your
newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information
to your subscribers. If you publish stale and old news in your
newsletter, there is a tendency that people or your subscribers
already have read and known about them. This will lose their
interest in your newsletter and they wont get to read what is most
important, your ads. They may not open or read any of your
succeeding newsletters losing your intention in writing and
publishing newsletters, to get them to visit your site and make a

5) Never use copyrighted materials such as photos and articles.
This is outright plagiarism, you may get into a lot of trouble for
this. You can lose your business and get sued over copyright
infringement. If you do not have the time to write your own
articles, there are many willing and able professional article
writers that can do it for you for a reasonable fee. All your
investment in writing and publishing articles will be well worth it
when you see your list build up and your traffic increasing.

To Your Success,
John Guanzon

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